AI Insights · Timothy · July 2025
Top Beauty Retail Apps in Israel: Q2 2025 Performance Review
Explore the performance trends of leading beauty retail apps in Israel during Q2 2025, highlighting download and active user metrics.
In the second quarter of 2025, the beauty retail app market in Israel showed varied performance across the top five applications, based on data from Sensor Tower.
GBoutique from Shadi Ganaiem saw its downloads fluctuate, peaking at approximately 2.9K in the week of June 23, while maintaining a consistent presence throughout the quarter with numbers ranging from around 1K to 2.8K.
OLIVEYOUNG GLOBAL, published by CJ Olive Young Corporation, experienced a notable increase in weekly downloads, reaching a high of about 1.3K in early June. Active users grew steadily, peaking at over 2.1K in the same period.
MAKEUP - Beauty without limits maintained a steady rise in active users, climbing from approximately 2.4K to 3.6K throughout the quarter, while weekly downloads remained stable, averaging around 500 to 600.
BEAUTY BAY showed a gradual increase in downloads, culminating at about 598 in late June. Active user numbers rose from around 1.4K to nearly 2K, indicating a growing user base.
Finally, Lana Line displayed variable download trends, with numbers dropping to as low as 182 but reaching up to 489 in early April.
These insights provide a snapshot of the beauty retail app landscape in Israel for Q2 2025, with more detailed analysis available through Sensor Tower.
